![]() ![]() HelloFresh was one of the best trades of the past 5 years. ![]() You’ll see the two lines converge and a clear indication that HelloFresh stole most of their business. Put a chart up of HelloFresh customers against Blue Apron. HelloFresh did the opposite, essentially giving away meals, and they used it to stockpile market share. ![]() For this reason, they cut marketing to nearly nothing and attempted to realize operating leverage by shrinking the customer base only to its most prolific buyers. The prior executive team essentially handed Chad Hello Fresh the keys to the kingdom, when they made the fatal error of betting that the “high affinity core users” would be enough to sustain the business. Since it’s debut, the stock has suffered dropping from nearly $150 per share (adjusted for a 2019 reverse-split necessitated to stay listed) to as low as approximately $2.00! I’m going to introduce you to an ultra-high-risk micro-cap play that, very well might be on the precipice of greatness.īlue Apron (NYSE: APRN) was the forgotten step child, bad luck Brian, IPO of summer 2017 that priced below range and had the misfortune of debuting after Amazon bought Whole Foods. I’m not going to pitch a shit short interest play or prattle on about some pipe dream. I've given them too many chances and having to deal with all this stress from their incredibly useless carrier.This isn’t what you think. I don't have any ill will towards BA and when the food arrives on time, its great and it makes my meal planning a million times easier. After this incident they told me that they will only use FedEx for my boxes. This is the fifth time I've had an issue with them in 6 months, the last time was when they delivered the box to another apartment complex and took the picture in front of the wrong door (I could tell because I have a "save our pets" sticker for the firemen in case of an emergency). I'm sitting at work after driving through some mild rain, seething in my Ted Lasso costume (work Halloween day). I was supposed to have received my shipment yesterday and they just sent an update at 5pm today saying that due to inclement weather, they have to postpone the delivery. I've had nothing but terrible luck with LaserShip and am baffled that BA still uses them as a carrier. ![]()
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